WISEcode™ UPF Detector

WISEcode™ UPF Detector

Know what's really in your food.

Scan any packaged food to instantly identify ultra-processed foods (UPFs), understand ingredients, and make more informed food choices. WISEcode™ combines barcode scanning, ingredient intelligence, and

food analysis to help you see beyond the Nutrition Facts label.

Whether you're shopping for yourself, your family, or simply trying to eat better, WISEcode™ gives you the information you need to shop with confidence.

Scan Any Food

Simply scan a barcode to access detailed information about packaged foods in seconds.

With WISEcode™ you can:

• Instantly identify ultra-processed foods (UPFs)

• Analyze food ingredients

• Understand ingredient composition

• Search hundreds of thousands of food products

• Save your favorite foods

• Build your personal pantry

• Discover better alternatives

• Access personalized food insights

See Beyond the Nutrition Facts Label

Nutrition labels only tell part of the story.

WISEcode™ helps you understand what's actually inside your food by providing ingredient-level intelligence, not just calories, fat, sugar, or protein.

Instead of trying to decode long ingredient lists yourself, WISEcode™ makes food information easier to understand so you can make informed decisions while you shop.

Identify Ultra-Processed Foods

Many packaged foods look similar on the shelf, but their ingredients can be very different.

WISEcode™ helps you quickly determine whether a product is ultra-processed, giving you greater visibility into the foods you buy and eat.

Whether you're trying to reduce ultra-processed foods, compare products, or simply learn more about your groceries, WISEcode™ provides clear, easy-to-understand food intelligence.

Ingredient Intelligence

Understanding ingredients shouldn't require a chemistry degree.

WISEcode™ helps you explore the ingredients that make up your food so you can better understand what you're eating.

Instead of overwhelming you with technical information, WISEcode™ presents food insights in a way that's fast, simple, and actionable.

Search Hundreds of Thousands of Foods

Search our growing food database to explore packaged foods, compare products, and learn more about what's in your groceries before you buy.

Whether you're at home or in the grocery store, WISEcode™ puts food intelligence in your pocket.

Build Your Personal Pantry

Save foods you've scanned and build your own digital pantry.

Quickly revisit products you've purchased, compare foods over time, and keep your favorite items organized in one place.

FoodTruth™

FoodTruth™ is WISEcode's mission to make food information transparent, understandable, and accessible to everyone.

We believe everyone deserves to know what's really in their food. By combining ingredient intelligence with ultra-processed food detection, WISEcode™ helps people make more informed food choices every day.

Find Your FoodTruth™.

Privacy

Your privacy comes first.

WISEcode™ never sells your personal data. Your scans and information are yours, and we're committed to protecting your privacy while helping you better understand the foods you eat.