Blue Rewards

We’ve transitioned from AIR MILES to Blue Rewards, a loyalty program designed to provide real, everyday value to Canadians.

With Blue Rewards, the opportunities to earn are everywhere and you can turn your everyday spending into savings.

Experience enriched benefits, expanded partnerships, and a streamlined digital experience empowering millions of Members to earn more, redeem faster, and make real financial progress.

Use the Blue Rewards app to:

Access your digital card to scan in-store at participating Partners

Opt in to exclusive Partner offers

Check your balance and transaction history

Scan eligible grocery receipts to earn Points at most major Canadian grocery stores

Browse our rewards catalogue

Lock and unlock your account

Update your account and preferences

If you download this application, you must then review, and are subject to, the terms and conditions.