AJ Bell: ISA & SIPP investing

Feel good investing. AJ Bell is the only investment provider Which? recommended eight years running (2019–2026).

Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms.

Your portfolio, always in your pocket

The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps:

• Manage your portfolio anytime, anywhere

• Buy and sell shares, funds, ETFs and investment trusts in just a swipe

• View UK live prices and keep an eye on market moves

• Set up regular investments with as little as £25 monthly

• Top up easily with a debit card, Direct Debit or bank transfer

• Deal at best, or place limit and stop orders for more control

A choice of low-cost accounts

On our app, you can easily open an account that suits your investment goals:

• Stocks and shares ISA – tax-efficient investing, with anytime withdrawals

• Lifetime ISA – get a government bonus towards your first home or later life

• Self-invested personal pension (SIPP) – take control of your pension, with tax relief

• Dealing account – invest without limits

Help if you need it

You'll get all the tools you need to manage your investments with confidence. And if you need a helping hand, try our:

• AJ Bell Managed funds, which let you leave all the hard work to our experts

• AJ Bell Favourite funds, our shortlist of investments to make choosing easier

• Shares Magazine news and views, to help you keep up with the markets

Safe, secure investing

We think investing should feel good – and that starts with feeling safe. With the AJ Bell app, you can feel assured by:

• Strong industry-standard 256-bit encryption, to keep your data safe

• Use Touch or Face ID for fast, secure access

• Or sign in with your existing AJ Bell details

Support you can rely on

Our UK based support team is here whenever you need us. Reach us through in-app chat, at ajbell.co.uk, or by calling 0345 54 32 600.

Important information

Investing is an opportunity to grow your money, and has typically outperformed cash savings over the long term. However, it involves risk as well as reward, and the value of your investments can go down as well as up. You may get back less than you invest.

Tax benefits depend on your individual circumstances, and tax rules may change in future.

Any information we provide is to help with your research, and isn't financial advice. If you’re unsure if an investment's right for you, it's best to seek financial advice.

AJ Bell is authorised and regulated by the Financial Conduct Authority.