| Primary audience | Builders, indie hackers and small studios researching opportunities. | App makers, marketers and teams analyzing and growing existing apps. |
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| Primary workflow | Discover what is working in the market, then inspect and track competitors. | Connect, monitor and optimize owned apps while researching the wider market. |
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| Own-app analytics | Focused on competitive intelligence rather than connected financial reporting. | Connects app-store accounts for downloads, revenue, subscriptions, payouts and usage analytics. |
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| Revenue and downloads | Estimated monthly competitor values with public methodology and report pages. | Proprietary estimates plus accurate connected analytics for apps you own. |
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| ASO and keywords | Keyword Explorer for keyword research; rank tracking is not currently exposed. | Keyword tracking, keyword insights, competitor keywords and Apple Ads tooling. |
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| Creative research | App-focused Meta ads, organic videos and captured paywall screens. | App screenshots, videos, custom product pages and broader app-growth datasets. |
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| Idea discovery | Editorialized trending segments, reports, publisher portfolios and visual discovery feeds. | Market intelligence and competitor reports designed for analysis and growth decisions. |
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| Public research | Public app pages, category hubs, publisher pages and live rankings. | Free account access, public market reports and selected free app-intelligence snapshots. |
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