| Primary audience | Builders, indie hackers and small app studios researching opportunities. | App marketers, UA managers, agencies and mobile growth teams. |
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| Primary workflow | Discover apps with traction, inspect monetization and track competitors. | Optimize store visibility, advertising, reviews and growth for existing apps. |
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| Revenue and downloads | Estimated monthly competitor values with a public methodology and live reports. | A free Market Intelligence tier includes app and publisher exploration plus download and revenue estimates. |
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| ASO and keywords | Keyword Explorer for keyword research; rank tracking is not currently exposed. | ASO keyword research, tracking, metadata analysis and reporting are core product capabilities. |
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| AI visibility | GEO-oriented public evidence through app pages, reports, structured data and llms.txt. | Tracks app and game visibility, prompts, sources, sentiment and competitors in AI search. |
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| Apple Ads | Researches external app creatives rather than managing Apple Ads campaigns. | Provides Apple Ads campaign management, intelligence, automation and reporting. |
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| Creative research | App-focused Meta ads, organic videos and captured paywall screens. | Competitor metadata, store creatives, ad intelligence and app store timelines. |
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| Idea discovery | Editorialized trending feeds, rankings, category reports and publisher portfolios. | Market Intelligence explorers, advanced filters, taxonomies and historical app data. |
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